Who wants to win a race, competitors must study each other. They will look at past races and try to understand the strategies they have used. And take advantage of what might work for their own strategy.
The same happens for SEO racing. Competition there is more fierce than in other areas.
Backlinks are an essential part of SEO. The best way to find them is – by spying on the competitors’ backlinks.
In this article, we’ll look at how to track competitors’ backlinks.
How to find your competitors in Google
Competitor analysis is part of your link building strategy. You need to find your competitors.
Websites in your niche
The first and most obvious step is to search for the main keyword of your niche in Google. If you run a particular blog, you can find Google for that particular blog.
1. Blogs in this niche
2. Lists of blogs in this niche
If you’re not satisfied with the results, try the more advanced technique using the search operator.
This search operator only works for websites with a certain amount of traffic. Alternatively, you can choose a major competitor from your niche and try with their website.
How to find competitors’ backlinks
There are simple tools like LinkMiner for link building campaigns. They simplify the whole process.
You can create a free trial account and you can check backlinks for free. If you enter your competitor’s domain or a specific URL, it will show backlinks that point to it.
Basic classification of competitors:
1. Domain competitors
Domain competitors are websites that compete in the same niche on your site. If you check their link profile, you’ll find backlinks opportunities.
2. Page competitors
Apart from the general competitors, there are also competitors at a page level.
When evaluating the backlinks, you should also focus on link strength, pro tip, link relevance, and link placement.
How to replicate the backlinks
Now that you have selected your competitors’ relevant, strong and well-placed backlinks, it is time to replicate them! It can be replicated with good old email outreach.
You can contact the website owners or authors of the posts and ask them to:
1) Link to your website instead of your competitor’s website called Skyscraper Technique
2) Add your website/post as an additional resource next to your competitor’s link.
The Skyscraper Technique is a simple link building technique named after Brian Dean.
Find the best article on a specific topic and write even better content that covers the topic. Contact all the websites that link to your competitor and ask them to link with you instead.
- Make it longer your content.
- Design it better.
- Cover the topic even more deeply.
- Make the content more up-to-date.
All of these are droplets that make your content even better.
This is like finding the tallest skyscraper and building something even higher up on its side.
Email outreach is the overused link building technique. Personalize the email, you can easily shine. Don’t use email templates.